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What does your ecommerce store have in common with a children’s book? They both communicate with pictures and words. Even though you may have never thought of it in this exact way, your store is narrating a story to your customers.

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Starting an online store is a great way to expand the market for your current physical store or simply launch a business without the high cost of a brick and mortar store. What’s more, it’s not as hard as it once was. Rather than hiring a developer to program a custom platform for you,

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Let’s begin with the basics, which for this situation means color theory. Basically, it’s the science and art of colors that looks at how we perceive, mix, and apply them. Color theory strives to create a logical structure for using color, and it all begins with the oh-so-familiar color wheel.

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Though the ecommerce industry is seeing rapid growth, many brands struggle to boost their ecommerce conversions. Most of them focus on improving their carts and checkout pages to increase sales. But a majority of customers don’t even reach that point.

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Scientists claim you have about 10-20 seconds to catch users’ attention before they leave your site for parts unknown. So you truly want to make that first 10 seconds count.

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Payment gateways or online payment processors are essential to every ecommerce store. Without them, you would not be able to receive payments from your customers. Depending on where you are located in the world there are hundreds of different payment gateways to choose from.

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How much attention do you pay to your store’s image optimization? Often, brands get caught up on overthinking a logo – spending days, weeks or even months before they launch a great idea just trying to figure out what symbol is appropriate for a brand they haven’t even started yet.

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Regardless of business types, every site has some particular pages. Generally you will find: About us, home, terms of service, and contact page. When it comes to ecommerce sites, the list includes the FAQ page, payment, and return policy, terms of payments, etc.

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When starting a business is one challenge, convincing people to buy your products is another. Your primary goal for an ecommerce store is to bring quality traffic to your store. Moreover, the next goal is to convert potential customers to the real one.

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Here are some key design guidelines that can help anyone get their Builderfly theme set up and keep it looking on-brand and polished. That’s where design choices come in, which can be intimidating when you don’t have any experience making them. That’s what we’re tackling today in Ask Builderfly.

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