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Though the ecommerce industry is seeing rapid growth, many brands struggle to boost their ecommerce conversions. Most of them focus on improving their carts and checkout pages to increase sales. But a majority of customers don’t even reach that point.

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How much attention do you pay to your store’s image optimization? Often, brands get caught up on overthinking a logo – spending days, weeks or even months before they launch a great idea just trying to figure out what symbol is appropriate for a brand they haven’t even started yet.

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Here are some key design guidelines that can help anyone get their Builderfly theme set up and keep it looking on-brand and polished. That’s where design choices come in, which can be intimidating when you don’t have any experience making them. That’s what we’re tackling today in Ask Builderfly.

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The vast majority of businesses would do well to invest more in customer appreciation. Why? Since goodwill and positive customer sentiment are really valuable for almost every burgeoning ecommerce store.

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Your products are game-changers, your online store looks amazing and your social channels are filled with enthusiastic fans. You ought to be drowning in orders, yet for some reason, sales are not doing as well as you predicted.

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