Have you ever heard the expression, jack of all trades, master of none? It actually means that a generalist can do everything nicely, while an expert does one thing extremely well. The same holds true when you’re selling online.
You’re probably heard about the term – A/B testing. You’ve heard about the simplest instances of A/B testing like changing calls to action and button colors. But most ecommerce businesses don’t have the idea on how to do it effectively.
If you own an ecommerce business and use email as a marketing tool, then you need to reflect your brand’s personality in your emails. Your branding lies in the alignment of your text, the colors, the headers and footers,