Stickers for tag Brand Identity

Have you ever heard the expression, jack of all trades, master of none? It actually means that a generalist can do everything nicely, while an expert does one thing extremely well. The same holds true when you’re selling online.

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You’re probably heard about the term – A/B testing. You’ve heard about the simplest instances of A/B testing like changing calls to action and button colors. But most ecommerce businesses don’t have the idea on how to do it effectively.

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If you own an ecommerce business and use email as a marketing tool, then you need to reflect your brand’s personality in your emails. Your branding lies in the alignment of your text, the colors, the headers and footers,

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