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In an increasingly competitive digital buying world, there are some do’s and don’ts when it comes to encouraging customers to buy items from your business. And conversion doesn’t just happen suddenly: you have to optimize for it.

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The goal of an online store is to make money. When you increase average order value, you get more money from each transaction making your store more beneficial. Average order value is the average dollar amount a consumer spends when placing an order on your store.

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The success of your ecommerce business depends on so many factors. The task of designing an interactive e-store comes with thousands of other tasks like web development, product photography, editing, cataloging

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