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Adtech Firm Nativo Partners with LiveRamp to Deliver Addressability
Nativo Partners with LiveRamp to Deliver End-to-End Addressability Across the Open Web Integration enables enhanced targeting, attribution and monetization for brands, agencies and publishers

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Marketing Automation Platform Springbot Acquires Matcha
Springbot, a leading marketing automation and attribution platform, announced today its acquisition of Matcha, the first all-in-one blogging capability for eCommerce brands that brings storytelling to life for online retailers.

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Optimove & Dynamic Yield Integrate to Combine Multichannel Orchestration
Partnership unlocks personalization and optimization of marketing campaigns and customer experiences throughout the entire customer lifecycle

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Ring in New Year with a fresh set of Martech 2021 Predictions
With 2020 marking its end, it's like the start of a new marketing era in 2021, let's have a look at the fresh set of Martech Predictions 2021 from Act-On

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Re-thinking Ecommerce Personalization
Personalization is the key to boosting your e-commerce sales. Ten Chu from Searchspring helps you in re-thinking personalization in e-commerce

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Smart Content Distribution to Boost ROI
You put a lot of resources into the content you create, so make sure you maximize its value in your marketing strategy.

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Why Staying Afloat on Trends is a Key to Successful Holiday Marketing
Black Friday & Cyber Monday Sales have revived the hopes of marketers but they have also shown some new trends. Dive in & check New Holiday Marketing Trends 2020

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Communicating with empathy leveraging AI
AI is evolving as a significant Customer Experience tech, here Yashdeep Vaishnav from Salesforce showcases how AI can help marketers in communicating with empathy

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Why Conversational AI is the future of 2021?
Did you notice the surge in communication with AI-Based Technology? Yes, That’s Conversational AI. Check below to learn why it will lead martech in 2021

“Hey, Alexa!” “Hi, Siri!”

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Unfolding the Marketing Mix Behind the Burger King IPO Surge
With the Burger King IPO over exploding its subscription, learn what role the changing facets of modern content marketing has to play in this story

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