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Mapp Opens Marketing Automation Platform for Third-Party Systems

Mapp, the international provider of insight-led customer engagement, today announces the opening of its digital marketing platform Mapp Cloud to any third-party integrations.

Social Impact Commerce Platform ShoppingGives Announces Funding

ShoppingGives, the social impact commerce platform that offers turn-key cause marketing and donation processing for retailers, today announces funding by Serena Ventures, Serena Williams Venture Capital firm.

Adtech Firm Nativo Partners with LiveRamp to Deliver Addressability

Nativo Partners with LiveRamp to Deliver End-to-End Addressability Across the Open Web Integration enables enhanced targeting, attribution and monetization for brands, agencies and publishers

Marketing Automation Platform Springbot Acquires Matcha

Springbot, a leading marketing automation and attribution platform, announced today its acquisition of Matcha, the first all-in-one blogging capability for eCommerce brands that brings storytelling to life for online retailers.

Optimove & Dynamic Yield Integrate to Combine Multichannel Orchestration

Partnership unlocks personalization and optimization of marketing campaigns and customer experiences throughout the entire customer lifecycle

Ring in New Year with a fresh set of Martech 2021 Predictions

With 2020 marking its end, it's like the start of a new marketing era in 2021, let's have a look at the fresh set of Martech Predictions 2021 from Act-On

Re-thinking Ecommerce Personalization

Personalization is the key to boosting your e-commerce sales. Ten Chu from Searchspring helps you in re-thinking personalization in e-commerce

Smart Content Distribution to Boost ROI

You put a lot of resources into the content you create, so make sure you maximize its value in your marketing strategy.

Why Staying Afloat on Trends is a Key to Successful Holiday Marketing

Black Friday & Cyber Monday Sales have revived the hopes of marketers but they have also shown some new trends. Dive in & check New Holiday Marketing Trends 2020

Communicating with empathy leveraging AI

AI is evolving as a significant Customer Experience tech, here Yashdeep Vaishnav from Salesforce showcases how AI can help marketers in communicating with empathy

Why Conversational AI is the future of 2021?

Did you notice the surge in communication with AI-Based Technology? Yes, That’s Conversational AI. Check below to learn why it will lead martech in 2021

“Hey, Alexa!” “Hi, Siri!”

Unfolding the Marketing Mix Behind the Burger King IPO Surge

With the Burger King IPO over exploding its subscription, learn what role the changing facets of modern content marketing has to play in this story