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We believe that you’ve heard this proverb more than hundreds of times. But, when you jump on the bandwagon of ecommerce, you will understand the greater meaning of it. In simple terms, don’t rely on the single sales channel to market your products and services.

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If you run an online store, shipping is the one area where all that you do ends up becoming tangible to your customer. At no time is this more critical to a positive buyer experience than the holidays, when the product your buyer is touching is most likely to be a gift from a family member

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