A welcome email is one of the more significant types of emails you’ll send to new subscribers. Welcome emails are what you get when you submit your email address to an online store—you’ve likely observed them in your inbox after joining a newsletter.
Everybody out there is vying to get your time and attention to sell you something you might not want! If you have a newsletter that’s suffering from low opt-in rates, you need to put yourself in your audience’s shoes and realize this. You’re buying someone else’s time with your newsletter content