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The basic thing that any SEO-company targets with any customer are keywords rankings. You may have your own #CRM or application that you use with your team to track customers’ KPIs, so you need to get #Google search rankings.
Using #SEO_data in your #keyword_research will give you insights that help you identify the right keywords faster. SEO Data can help you indicate the level of popularity or competition for a given keyword. And also use to validate these claims in your industry and for your product.